Larry Washington
Be transparent. They can see through you anyway.
By now, brands know that transparency helps build authentic relationships with the right people. Consumers today, empowered by...
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Larry Washington
- Nov 1, 2019
- 3 min
It’s OK. Your brand can be selfish.
We know it’s not perfect manners to talk religion at the dinner table, but this little vignette sums up the idea of “mean more”. A man is...
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Larry Washington
- Nov 1, 2019
- 2 min
Yes, your brand story means more. So, go on, tell it.
Here’s a modern day aisle scene: A couple turns the corner, entering the pastel land of baby shampoos. He’s pushing the shopping cart...
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Larry Washington
- Nov 1, 2019
- 2 min
The Ticket to Real Relationships? Your Brand’s Value System.
Using your brand’s value system as the lens for all your communication will ensure you’re connecting with the right audiences at the...
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Larry Washington
- Nov 1, 2019
- 3 min
The Value Flip – Moving from profit to value system thinking.
I hung this Benjamin Franklin quote over our door so that we would see it every time we left our house. At first I thought it would be...
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Larry Washington
- Nov 1, 2019
- 2 min
Be simple. Become known.
The last thing you want is for your business to be known as a “Jack of all Trades” because you always get stuck with the “Master of None”...
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Larry Washington
- Nov 1, 2019
- 4 min
10 things to be thankful for after 10 years of sustainability work.
Working in sustainability is a unique profession. The work can be mind-blowingly frustrating sometimes at any level. From leadership that...
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Larry Washington
- Nov 1, 2019
- 3 min
Your sustainability message needs a great first impression.
Every relationship starts with a first impression. Conversation, simple body language or just your appearance can create everything from...
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Larry Washington
- Nov 1, 2019
- 3 min
5 Ways your brand can mean more.
Modern consumers are savvy consumers. They’re conscientious consumers. And, when they’re truly invested in a brand, they’re passionate...
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Larry Washington
- Nov 1, 2019
- 2 min
Sustainability deserves a broader audience.
I write a lot about making sustainability mainstream – with the ultimate goal of it becoming table stakes for all products. That’s a...
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Larry Washington
- Nov 1, 2019
- 3 min
How To Choose Audience Over Information.
Your audience is more important than your information. Imagine your product, offering or cause. Now imagine all the things you’re just...
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Larry Washington
- Nov 1, 2019
- 2 min
The Degree Dilemma
As someone who hires and manages employees in the communications world, I’ve run into the “Degree Dilemma” more than a few times. I’ve...
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Larry Washington
- Nov 1, 2019
- 2 min
Danger, assumptions ahead.
You’re human so I must label you. We love to put people into buckets. Whether it’s because of the way someone looks or speaks or whether...
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Larry Washington
- Nov 1, 2019
- 2 min
Hey sustainability, why so serious?
Comedy Rules One of the biggest no brainers in advertising is that comedy rules. From smart and funny to straight up slapstick nothing...
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