Larry WashingtonNov 1, 20192 min Be transparent. They can see through you anyway.By now, brands know that transparency helps build authentic relationships with the right people. Consumers today, empowered by...
Larry WashingtonNov 1, 20193 minIt’s OK. Your brand can be selfish. We know it’s not perfect manners to talk religion at the dinner table, but this little vignette sums up the idea of “mean more”. A man is...
Larry WashingtonNov 1, 20192 minYes, your brand story means more. So, go on, tell it.Here’s a modern day aisle scene: A couple turns the corner, entering the pastel land of baby shampoos. He’s pushing the shopping cart...
Larry WashingtonNov 1, 20192 minThe Ticket to Real Relationships? Your Brand’s Value System. Using your brand’s value system as the lens for all your communication will ensure you’re connecting with the right audiences at the...