Seneca Kakona (Many Blessings)
Positioning and branding a resort is one thing. Doing it from the sand up is a different challenge altogether. Working with only possibilities and ideas, we were challenged to create a brand story that would resonate with the wealthiest of the wealthy. We uncovered a positioning that cleared the path for the right brand through discovery and a unique partnership. We went through brand and communication positioning, naming, brand creation, and verbal and visual vocabulary creation.
My Role
Strategy, Planning, Writing, Creative Direction
Client
Concept
Kakona
Kakona - Many Blessings
Team Members
Lucas Alvarez - Designer
"Kakona" comes from the term "Seneca Kakona" (Many Blessings). A term from the dead language once spoken on the Abaco Islands. It was the perfect name to launch a story to shape the concept of the resort.
Purpose was built into every aspect of the brand. Event the icon that represents the development is the colorful Painted Bunting,
a bird that travels far but always returns to its home in the Abaco Islands.
