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Ferrari Rides to Remember
Ferrari wanted to create a day dedicated to kids battling cancer. A day that would help them forget their worries and produce a carload of smiles. Rides to Remember was an unforgettable experience that did just that. We created the full day-long experience along with all the materials to market and run the event.
My Role
Strategy, Planning,
Creative Direction, Writing
Clients
Concept
Ferrari
Rides to Remember
Team Members
Maggie Wadell - Event Planner
Lucas Alvarez - Designer
David Payne - Videographer, Designer
The website surpassed all goals for involvement as did the PR earned nationally. We even had high school classes use this campaign as part of their curriculum. That's the kind of unique involvement that creates belonging.
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