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Birmingham's Starting Point

The Parkside district in Birmingham, AL was run down and all but forgotten. That is until the city decided to revive this central location to its previous glory. With a strong infrastructure investment in place it was time for a unique story to launch the revitalization. We created a market strategy and communication positioning that was widely accepted by the many levels of government approval that stood in the way.

My Role

Strategy, Planning, Writing, Creative Direction

Client

City of Birmingham

Concept

Birmingham's Starting Point

Team Members

Michael Vizzina - Designer

Matt Stevens - Designer

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