Ferrari Rides to Remember
Ferrari wanted to create a day dedicated to kids battling cancer. A day that would help them forget their worries and produce a carload of smiles. Rides to Remember was an unforgettable experience that did just that. We created the full day-long experience along with all the materials to market and run the event.
My Role
Strategy, Planning,
Creative Direction, Writing
Clients
Concept
Ferrari
Rides to Remember
Team Members
Maggie Wadell - Event Planner
Lucas Alvarez - Designer
David Payne - Videographer, Designer
The Rides to Remember event was the big focus but we needed to create a full print and digital marketing push to make sure the event was well attended. Everything we created was built to generate donations.
With a focus on the kids, Ferrari allowed us to open the event to a variety of supercars which made the day even more newsworthy. Over 100 kids battling cancer got the thrill of riding in the cars of their dreams.
The website surpassed all goals for involvement as did the PR earned nationally. We even had high school classes use this campaign as part of their curriculum. That's the kind of unique involvement that creates belonging.
At the end of the event, we had exceeded our donation goals for Camp Sunshine, Ronald McDonald House Charities, and CURE Childhood Cancer while having created a day the kids would never forget.
