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Gryphon Re

Before Gryphon Reinsurance launched, they needed more than just a logo — they needed a bold, credible brand presence that would earn trust in a conservative, high-stakes industry.

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Through my Brand Sprint, I delivered a full brand system, fast. Starting from scratch, I developed Gryphon's complete brand identity — including logo concept and design, font system, color palette, brand voice, tone, and copy style. Every element was purpose-built to position them as confident, efficient, and investment-grade.

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The end result was a ready-to-run identity system with a full style guide that ensures brand consistency across decks, docs, digital, and beyond. This project is a great example of what my Brand Sprint offers: High-end branding, Tight timelines, Start-up-friendly cost.

My Role

Design, Creative Direction, 

Writing

Client

Job

Gryphon Re

Brand Sprint / Identity & Style Guide

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© 2024 Mean More • Larry Washington

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