PowerCuffs came to me with a vision: to disrupt the fitness market with cutting-edge blood flow resistance technology. What they needed was a bold, performance-driven brand to match their game-changing product.

​

Through my Brand Sprint, I built PowerCuffs' brand from the ground up. I started with logo concept and design, creating a mark that symbolizes strength, precision, and innovation. From there, I developed a complete brand identity — including font systems, color palettes, brand voice, tone, and copy style. Every detail was crafted to resonate with athletes, fitness enthusiasts, and performance-driven individuals.

 

PowerCuffs didn't walked away with just a logo — they received a full style guide that ensures consistency across all platforms, from packaging to digital marketing, making their brand instantly recognizable and impossible to ignore.