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Creating a Brand Classic
Buttercups Canine Biscuits are premium dog treats for a premium audience. The brand needed to feel high-end, premium, and as down to earth as the Southern Chic mom that always demands the best. I created the following work for the launch of a small premium brand in the Southeast. There was extensive strategy and planning work upfront that served as the foundation for the brand displayed here.
Services
Brand Planning, Strategy, Writing, Design
Client
Buttercup Canine Biscuits
Brand Theme
Buttercups Worthy
The Buttercups brand was crafted for the traditional Southern Chic mom. It's a high-end feeling with a twist of whimsy. The second phase of brand development will include package design and marketing direction.
Social media content focused on images of family dogs and simple messages about how our best friends are always worthy of the best.
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